Celebrate the Return of Lifetime Television’s Project Runway to
New York City and Kick Off its Seventh Season
with an Exclusive On-Location Bus Tour-
New York City (January 5, 2010)-NYC & Company, New York City’s
marketing, tourism and partnership organization, and The Westin New York
at Times Square today announced the start of online bookings for an
exclusive hotel promotion to mark the launch of the seventh season of
Lifetime Television’s Project Runway, premiering on January 14.
Returning to New York City after a brief stint out west, Project Runway
moves back to where the show originated-the fashion capital of the
world. To celebrate the program’s return, The Westin New York at Times
Square will offer guests a complimentary customized two-hour CitySights
Project Runway bus tour with their reserved room on select dates between
December 29 and January 18. In addition, using one of Project Runway’s
famous catchphrases, the hotel will be dressed in custom-built “You’re
In” door hangers, alerting The Westin staff not to disturb guests over
the duration of the promotion.
“We are excited to welcome back Project Runway to New York City, which
served as the vibrant backdrop for the television program for five
seasons,” said George Fertitta, NYC & Company CEO. “In celebration of
the show’s homecoming, New York City invites everyone to experience the
fashion design landscape that has contributed to so many recognized
talents and their creations.”
The Project Runway bus tour will run on Saturdays January 2, 9, 16, and
Sunday, January 10, visiting fashion landmarks as well as sites from
past Project Runway seasons. Location sites include Bryant Park, home
to New York Fashion Week since 1993; Parsons The New School Fashion
Design building, the staple setting for each episode’s design challenge;
and Mood Designer Fabrics, the supplier store for many of the
contestants’ creations.
“We are thrilled to partner with NYC & Company and Project Runway for
this exclusive tour, especially as the hotel has been the setting for
several past episodes,” said Gerard Widder, general manager of The
Westin New York at Times Square. “Our proximity to the Fashion District
adds another synergy that makes this project work so well.”
“Lifetime is looking forward to Project Runway’s return to the City
where fashion is king. As one of television’s hottest shows, we wanted
to bring the Project Runway experience to fans and tourists alike, to
build further awareness of the January 14th launch,” said Lew Goldstein,
Co-Chief Marketing Officer, Lifetime Networks.
Nightly rates are $269 for a king room with one tour ticket, and $299
for a double room with two tour tickets, not including tax and fees. To
book this package, visit westinny.com <http://www.westinny.com/> and
enter the rate code RUNWAY.
For more information about New York City, visit nycgo.com
<http://www.nycgo.com/> .